Heather was seeking an identity to accurately reflect the brand values of her business. During the strategy session, we identified these values to be: Integrity, Accuracy, Patience, and Synergy. This identity concept seeks to communicate these values through a visual tone that’s natural, polished, minimalist, and flowing.
The logo is a stylized monogram of an H and C flowing into each other, forming subtle leaf shapes to represent the concept of nature. The logo is balanced, minimalist and aims to portray a sense of precision and refinement. A custom, repeating pattern unites the entire identity and supports the visual tone of the branding. It's a precise, balanced geometric pattern that's also flowing and organic, forming shapes reminiscent of leaves or petals of a flower. This nature theme also carries into the brand imagery, showcasing close-ups of nature, homeowners enjoying their yards, and natural elements within the home.
