Diverse marketing assets for a corporate travel management firm.
I’ve collaborated with Direct Travel on a wide range of marketing and communications materials, including social media graphics, trade show displays, website concepts, sales decks, and more.
Because the brand is already well established, the challenge is less about creating something new from scratch and more about finding fresh ways to work within an existing system. Each piece needs to feel unmistakably Direct Travel, while still allowing enough flexibility to keep the work visually engaging and relevant.
Because the brand is already well established, the challenge is less about creating something new from scratch and more about finding fresh ways to work within an existing system. Each piece needs to feel unmistakably Direct Travel, while still allowing enough flexibility to keep the work visually engaging and relevant.
"It has been such a joy to work with Alex over the past three years. I trust her completely with the Direct Travel brand because she has invested the time to truly understand who we are and how we want to show up in the market. She has a strong grasp of our brand guidelines and consistently applies them with care and precision, while also knowing when to push the envelope creatively to bring fresh ideas and bold design solutions to the table.
Alex approaches every project with intention, taking the time to understand the objectives and desired outcomes before diving into design. Her work is consistently thoughtful, polished, and strategically aligned with our goals, while still feeling innovative and impactful. Beyond her talent as a designer, Alex is a wonderful person and an absolute pleasure to collaborate with. She is responsive, adaptable, positive, and always open to feedback, making her a trusted creative partner and someone I can always count on to deliver exceptional results."
Taylor Norris
Senior Graphic Design Manager, Direct Travel
